The Revenue Workshop is a focused revenue intervention designed to install clarity, discipline, and accountability into how your team sells, manages pipeline, and grows accounts. It is not a generic motivational seminar or a one-day event that gets forgotten by the following week. Every workshop is built from scratch around your real accounts, real pipeline, and real deals, and it includes 90 days of structured follow-through to make sure results stick and compound over time.

The Revenue Workshop is built for media sales teams and revenue leaders who are tired of inconsistent results, unreliable forecasting, and generic training that never translates to the field. Whether you lead a team of five sellers or fifty, if your pipeline feels unpredictable and your deal sizes are not where they should be, this program is designed to solve those exact problems at every level of your organization.

Most sales trainers show up, entertain the room for a day, deliver the same generic content to every rep, and leave with zero follow-up or accountability. The Revenue Workshop runs a full intake and diagnostic process before training, customizes every workshop to your specific team and pipeline, addresses individual seller gaps rep by rep, and stays involved for 90 days after training to ensure measurable lift. No other program offers that level of precision and follow-through.

Your training is led by Mort Greenberg, who has held every seat from seller to president across media, technology, and private businesses over 25 years. Mort and his team have helped generate more than one billion dollars in revenue for companies including NBC Universal, Nokia, iHeartMedia, and multiple private equity portfolio brands. Your sellers learn from operators who have carried a quota and lived their exact challenges.

Before any workshop is designed, we run a structured five-step intake process with your leadership team. This includes a Revenue Department Diagnostic, individual Seller Diagnostics, and Manager Diagnostics that surface exactly where deals are stalling, which reps need what kind of support, and where the fastest revenue lift will come from. By the time training starts, everyone is aligned on goals, structure, and expected outcomes.

A typical Revenue Workshop training day includes 5 to 15 hands-on workshops, each lasting about 30 minutes. The exact structure and number of workshops depend on what we uncover during the discovery and diagnostic process, so every minute is spent on what will actually move revenue for your specific team.

Yes. Every exercise, framework, and coaching conversation is built around the actual deals in your pipeline. Your team practices on real accounts, strategizes around real stalled opportunities, and develops plays for the actual buyers they are trying to close. By the end of the workshop, your sellers have already applied the training to live deals before they leave the room.

Unlike most training programs that end directly after the event, The Revenue Workshop includes structured check-ins at 30, 60, and 90 days. These sessions ensure new behaviors stick, pipeline strategy tightens, and measurable lift is locked in and scaled across the team. You are never left alone to figure out implementation on your own.

We provide a performance-aligned goal of 5x or greater ROI on your training investment. To help you hit that target, we include three follow-up sessions at the 30, 60, and 90 day marks. If more time is needed, we continue monthly support until you’ve beaten this goal. This means we are fully aligned with you on speed, execution, and measurable results.

Most teams begin seeing measurable changes in deal strategy, pipeline quality, and seller behavior within the first 30 days. By 90 days, teams typically see significant improvement in deal size, win rate, and forecast accuracy. Because training is applied to live deals on the actual training day, many sellers walk away with actionable moves they can run the very next morning.

Teams that go through The Revenue Workshop can expect existing sellers to add $150K or more in new booked revenue each year, new sellers to ramp faster with $100K or more of additional revenue in their first six months, deal sizes to increase by 200%, renewal rates to improve by 30% or better, and forecast accuracy to improve by 50%. Results vary by team but the 5X ROI Guarantee ensures accountability.

Absolutely. If your company has unique challenges that require a fully custom day of training, we can build every workshop from scratch around your exact situation. Alternatively, if you want to stabilize performance quickly, we have over 300 pre-built workshops your team can leverage and access immediately. Most teams use a combination of both.

Yes. The Revenue Workshop is designed for teams selling in an automated world where human judgment matters more, not less. We teach sellers how to use AI and automation as leverage rather than a crutch, how to cut through pipeline noise created by automated outreach, and how to make pricing and deal decisions they can explain and defend under pressure.

We can focus the entire training day on just the key parts you want to address. Whether that is prospecting, discovery, deal strategy, closing, account expansion, or manager coaching frameworks, the intake process will confirm exactly where the fastest lift lives and we will structure the day around that focus area.

Pricing depends on the size of your team, the scope of customization, and the number of workshops needed. The best way to get a clear picture is to book a free 15 to 30 minute strategy call where we can discuss your specific situation, review where your pipeline is leaking, and outline what the engagement would look like. There is no pressure or obligation on the call.

The Revenue Workshop can be delivered in person or adapted for distributed teams. During the intake process, we will determine the best format to ensure every seller and manager gets the same level of precision and attention regardless of location.

There is no long-term contract required. The engagement begins with your training day and includes 90 days of follow-through. Once you see results, many teams choose to continue with quarterly follow-on training to build their own in-house sales training academy, but that decision is entirely yours.

The strategy call is a free 15 to 30 minute conversation with Mort or one of our training experts where we review your current pipeline, discuss your revenue goals and team challenges, and show you exactly where the fastest lift would come from in your specific situation. If The Revenue Workshop is not the right fit, we will tell you directly. Either way, you walk away with a clearer picture of what is holding your revenue back.

Click the button on this page to book your free strategy call. You will receive a confirmation email within 60 seconds. From there, Mort or one of our training experts will walk you through how The Revenue Workshop could drive measurable lift in your deal size, win rate, and speed to close.